Mission, Vision & values


Our mission is to be a premium specialty company that accesses technology and brings innovative solutions to address unmet medical needs and serve patients in the MENA region.


We strive to be the regional partner of choice for pharmaceutical and healthcare companies seeking access to the rapidly growing MENA region and to build our own branded products to improve the health and quality of life for patients in our region and bring value to our partners and to our shareholders.


Our values are a critical part of who we are as a company today and who we will be tomorrow.

We are committed to introducing high quality and innovative products that enhance the lives of our patients. We strive to provide services that are exceptional and exceed expectations. Performance with integrity is a key part of our foundation. We operate in a sound and ethical manner, complying with applicable laws, regulations and according to our internal code of conduct.
We recognize that leading with vision is where the road to success begins. We inspire and motivate our people; we recognize and reinforce their efforts and we envision, engage and empower them. We believe in the power of a promise. Passionate and devoted employees who put their hearts and minds to work in order to achieve the best results. We value honesty, respect and trustworthiness in all our activities and relationships. We communicate openly and transparently, and appreciate diversity of thoughts and actions.