NewBridge Pharmaceuticals

Mr. Henein is an accomplished senior pharmaceutical executive who has consistently achieved excellent results throughout his career extending over 29 years in the pharmaceutical industry and covering many geographies including; USA, Europe, and Middle East.

Prior to joining NewBridge, Joe was the head and Managing Director for Wyeth Pharmaceuticals in Middle East & N. Africa, based in Dubai. In his role, Joe transformed Wyeth in the region from an export operation to an integrated affiliate and led Wyeth to an unprecedented growth. The affiliate structure grew from 150 people to over 500 and revenues increased from M$ 70- M$ 430 in 5 years period (04-09). Joe was the driver and largely responsible for the annual procurement to the National Program in 7 countries in the region for Wyeth leading Vaccine. These record achievements marked the MEA as 2nd fastest growing affiliate in the corporation.

Prior to his role with Wyeth in Dubai, Joe lived and worked in Europe and the USA and assumed many roles with increasing responsibilities, including operational role for MEA and ECE, and also leading the Infectious Diseases Therapeutic Area as the VP and Global Commercial Chair, from the Wyeth World Headquarters in USA. In this role, Joe led the commercial efforts of a major Injectable Antibiotic – Tazocin – increasing its global sales performance from M$ 320 to M$ 650 from 2000-2004. This brand has eventually surpassed B$ 1.0 in sales. Joe also led the commercial efforts for the development of a phase II antibiotic until FDA fast track approval. Tygacil is now a first in class antibiotic with global sales of more than M$ 350.

Joe also served in many corporate and industry committees; as a member of Wyeth Development Council, and Development Strategy Board. Most recently he also served as Vice Chair for the PhRMA MEA committee and Chair of the PHRMA MEA Ethics Review Board.

Joe holds both Pharmacy and Business Degrees.

Rasha Joined NewBridge Pharmaceuticals in April 2010, heading the Regulatory Affairs Department for the AfMET region. She has over 15+ years experience in the pharmaceutical industry with 10 years of expertise within Regulatory, Quality and Corporate affairs across the Middle East, Africa &Turkey. She was an active member within the regulatory industry groups and chaired the Iran Regulatory Working Group for 2 consecutive years. In addition, she has a Pharma sales and marketing background.

Prior to joining NewBridge, Rasha was heading the Regulatory Affairs Department for Aspen Healthcare of South Africa and in this role, Rasha set the strategic registration pathway for acquired products, and was a key leader in the establishment of the Aspen entity across the region resulting in seamless regulatory transition and building the company pipeline in compliance with the regional regulations. Prior to Aspen, Rasha was leading a senior regulatory position for 4 years in Wyeth MENA. At Wyeth she was responsible for the both Pharma and Nutritional products. She built and led a successful regulatory team that managed to register and price a number of NCE’s & line extensions, this contributing to the substantial growth of Wyeth in the region during this period. Rasha also spent 9 years in E. Lilly prior to t Wyeth, assuming the role of a regulatory manager based in Dubai & Lebanon. Ms. Rasha has certifications in advanced Regulatory Affairs and a BSc. degree in Pharmacy.

Asyeh joined NewBridge Pharmaceuticals in January 2009 in the capacity of Business Manager based in Dubai overlooking the operations and business affairs of the organization. She has over 10+ years experience in the field of Operations, Supply Chain & Business Support in the Middle East.

Prior to joining NewBridge, she served as Manager, Supply Chain and Business Support for Amgen Middle East & Africa Business Operations. In this role at Amgen, she developed several customer support plans that resulted in increased revenue, customer satisfaction and seamless business operations. Prior to Amgen, she held positions of increasing responsibility at GlaxoSmithKline as an Export Executive (Pharma division), as well as Kodak (Near East) as Customer Services Representative for both the Health Imaging and Consumer divisions.

Ms. Abdelhamid received her BBA degree in Management and Marketing from the American University of Asia (Affiliated to the University of Houston, Clear Lake, Texas, USA).

Misan joined NewBridge Pharmaceuticals in January 2011 in the capacity of a Business Development Manager overlooking the AfMET region. She has almost 7 years of experience in the field of Business Development.

Prior to joining NewBridge, she served as a Commercial Services Business Development Manager for MENA and Europe at Aspen Healthcare. In this role, through her previous experience in Business Development, she was part of the team that started the operations for Aspen Healthcare in the region. Before that, she was a Business Development/Competitive Intelligence Manager at Ferring Pharmaceuticals, responsible for developing opportunities for the MENA region. She also worked at Hikma Pharmaceuticals in the Licensing and Business Development division responsible for the MENA operations.

Ms. Abu Rmaileh received her B.Sc, Pharmacy from the University of Jordan in Amman and has completed a number of relevant trainings and conferences

Ashraf joined New Bridge pharmaceuticals in January 2011 in the capacity of field sales manager (U.A.E/Oman & Yemen). He has +6 years experience in the pharmaceutical industry assuming sales & marketing roles in two of the major markets of the middle east (Egypt & the U.A.E).  Prior to joining New Bridge, Ashraf served as a product specialist at Hoffmann La Roche (U.A.E). In his role he managed to expand Roche business in the Rheumatology field boosting sales & enhancing the brands perception through designing & launching new marketing campaigns. Before joining Roche, Ashraf was a senior medical representative at Wyeth (U.A.E). During that period he actively participated in maximizing the sales revenues in his area of responsibility serving anti-infectives & CNS lines. His efforts were acknowledged by being awarded as ‘Best Representative’ in the MENA region in 2008.  Prior to moving to the U.A.E market, Ashraf was a member of GSK sales team in Egypt. He assumed sales responsibility of one of the strategic products in GSK. Offering creative, yet feasible business solutions, Ashraf succeeded in driving business to the next level. Ashraf holds a B.Sc. in pharmacy from Cairo university.

Marlita is a business administration professional  with over 18 years of diverse experience in Office Administration, HR Management , Event Management and Customer Support Function in Gulf Region.

Prior to joining NewBridge, she serves as Office Manager, Executive  AA & PA to GM for Eli Lilly And Company Gulf Regional operations. In her role at Eli Lilly, Marlita developed mastery in almost all aspects of administration, office management and secretarial practices, what deserves to be highlighted is the expertise in understanding pharma industry critical business operation processes by assuming additional role as Tender/Quotation Process Coordinator for the entire Gulf Region.  Marlita serves as a valuable contributor in the organization continuous success and sales achievements.

Marlita has business administration background and holds B.S.B.A Degree major in Accounting.